Islam Algebaly's profile

Al - Affendi™ – Coffee Brand Identity


Creative logo animation : Mostafa Gad







AL-AFFENDI


ABOUT

AL-AFFENDI is an Egyptian store that specializes in producing high-quality coffee and providing a good coffee experience to its customers. It aims to create a classical atmosphere reminiscent of Egypt in the 1930s, while presenting a new look that offers a fresh experience in upscale cafés with excellent and unique taste. The Avendi offers a selected range of high-quality coffee types, and our slogan is "The Best Coffee Varieties," taking into account the different regions of the world where the best beans are grown. We offer fresh coffee of excellent quality, as it is freshly harvested and served to the audience who are interested in the best flavor and enjoy their daily coffee.
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AL-AFFENDI is named after an old character who had a strong passion for coffee. The title "AFFENDI" was commonly used in many Arab countries in the past century, with Egypt, Iraq, and the Levant being the prominent countries where it was used. However, Egypt was the country where the title was most commonly used.


Creative designer : Islam Algebaly
Creative logo animationMostafa Gad –– Aml Hassan –– Asmaa Ali

Concept

It is an indescribable feeling when we drink coffee. The beauty of this feeling is the involuntary message it sends to coffee lovers—an undeniable smile and mental excitement. This feeling has been applied to the character, with a smile while drinking coffee and wearing the hat that was common in the past century, along with the classic suit. The coffee bean is placed at the end of the hat, symbolizing the love for coffee. The energy in the necktie touches his heart, bringing him joy.



Inspiration for the pattern came from an old photo of a group of people in a popular cafe with a Arabic decorations "Arabesque" in the background.

The pattern was named "GoldenArab". The first letter, "Golden", is derived from the brand color, which is the golden color of coffee. The second letter, "Arab", is derived from the Arabic decorations "Arabesque". 





Creative logo animation : Aml Hassan

Creative logo animation : Asmaa Ali

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Al - Affendi™ – Coffee Brand Identity
Published:

Al - Affendi™ – Coffee Brand Identity

Published: